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In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions.
- Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector
- Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world
- Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles
- Balanced, well organized, and clearly written by two leading scholars
- Sales Rank: #1009677 in Books
- Published on: 2013-09-23
- Original language: English
- Number of items: 1
- Dimensions: 9.05" h x .35" w x 6.00" l, .50 pounds
- Binding: Paperback
- 168 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
Excellent 2nd edition
By Amazon Customer
Excellent 2nd edition! Used for the first week of grad seminar to provide background for Communication students who weren't PR majors in undergrad. A great introduction to the field with added value for thosr already in the profession.
0 of 0 people found the following review helpful.
One Star
By Amazon Customer
Missing pages.
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